Companies are developing more products that align with the trend.
 

Donuts are well positioned for the growing snack occasion and other moments throughout the day.

Variety packs are driving growth across the category, as are differentiated sizes and formats.

New artisan tortillas come in four flavors.

Other trends include use of robotics, breads with longer fermentation times and more premium products.

Walmart leads field with five top brands in US household penetration.

Datassential report identifies the most-used types of oils and sugars.

Donut manufacturers are finding success by putting a premium spin on familiar favorites.

Manufacturers are capitalizing on consumer interest in hot, fruity and unusual flavors.

The donut category is enjoying steady growth that outpaces many other sweet goods.