Justin Lenox joins company from Shearer’s Snacks.

Logos for both companies will keep the Kellogg Co. ‘K.’

Startup Mooski Snacks offers new take on the category.

Plant-based bars are dairy free and nut free.

Thunderbird offers wide range of plant-based bars.

Company aims to improve its competitiveness.

Plant protein now makes up 40% of requests in bars, powders applications.

JAMBAR donates 50% of proceeds to charity.

With supply chain issues eased, oat bar manufacturer focuses on innovation and adding scale.

Bobo’s new bars are made using pea proteins, peanuts and almonds.