Consumers are eating upwards of $8 billion in snack, nutrition bars although sales have been a mixed bag.

Consumers like the classic flavors but also gravitate toward new and inventive products.

Getting the value proposition right is key to tapping into buyers and fulfilling their needs.

Permanent item available at retailers nationwide.

200-square-foot facility will house offices, manufacturing spaces. 

Derin Lezzetler’s brands include Healthy & Happy, Pacer.

Optibar is a blend of collagen peptides.

Marks brand’s latest foray into snack category.

New bars feature 15 grams of whey and milk protein isolates.
 

Parker Javid joins Atlas Bar from Mann’s Fresh Vegetables.