Category’s 1.3% decline sharpest in more than 85 years.

Understanding the fundamentals of cake making can enhance techniques and produce consistent results.
 

Can be used for brownies and cupcakes.

Latest major attempt for company to expand into dessert sector.

Innova research shows consumers find definition, regulation lacking.
 

Formulation challenges change based on the type of cake being made.

Sweet snack features a melting chocolate or caramel center.

Bakeries must determine the best temperature for cutting each type of cake.

Company ups investment in project.

Intend to reformulate bakery products.