Divested yogurt business was “drag” on sales and profits, CEO says.

Company continues to reshape portfolio.

Taking volume at the expense of grain-based foods were several dairy categories. 

Ramped-up marketing expected to lift sales and market share.

The General Mills brand is collaborating with musician Kid Cudi.
 

CEO Doug McMillon: “We think prices need to come down.”

Partnerships pique interest for something different. 

Combines the football playing brothers’ three favorite cereals.

Hired as chief strategy and growth officer. 

Five manufacturers and suppliers were issued patents.