Morgan Stanley lays out compelling strategic rationale for transaction.

Reuters report mentions General Mills, Mondelez as suitors.

The brand has expanded into a variety of categories in recent years.

Five manufacturers and suppliers were issued patents.

Five manufacturers and suppliers were issued patents.

Key personnel moves happening across the food industry. 

The rolls are the second product developed with professional gaming organization FaZe Clan Inc.
 

Will be available exclusively at Walmart.

Updates and new products surge in breakfast market. 

Nut-free and gluten-free cereal now available in bulk.