Native content extends your brand’s recognition within the baking industry through our high-traffic website, Bakingbusiness.com. Your brand’s thought leadership, processing expertise, or other native content will be woven seamlessly presented on a dedicated landing page within our site, offering a natural reading experience and will also be promoted in a Baking & Snack newsletter to engaged readers.
Rate: $4,450/article
- Your team will submit original content for the native article placement, including the story’s copy, headline, teaser, logo, and images.
- Your native article will be featured on Bakingbusiness.com and will also appear as one of our headlines in Baking & Snack newsletters for one week along with a “sponsored by” notation.
- Your team will have access to leads generated from the newsletter promotion
Align your brand with the industry’s top thought leaders. Baking & Snack’s Since Sliced Bread podcast engages industry leaders in candid conversations about pressing issues impacting the baking industry. This podcast explores a fresh topic each season and gives your brand an exclusive opportunity to showcase its industry expertise while boosting brand awareness.
Your sponsorship will include three audio ads within each podcast episode, a roadblock ad on the podcast page (leaderboard ad and three medium rectangle ads), a sponsorship mention in the podcast alert (blockbuster ad) and in social media posts.
Rate: $12,875/quarter
Q1: Boosting Bread Sales: Explore the state of the bread category, consumer attitudes, new product development and how bakers can retain the robust growth from the past few years.
Q2: Snack Bars: Discover the latest trends in product development and formulating for creating nutritional and better-tasting, wholesome snack, breakfast and energy bars.
Q3: Inside IBIE: Prepare for the largest baking industry trade show in the Western Hemisphere with an inside look at all things IBIE.
Q4: BFY Bakery & Snack: With the obsession of protein, deficiencies in fiber, the popularity of specialty diets and ‘ultraprocessed’ lurking on the horizon, baking companies have much to tap into for the consumer interested in better-for-you claims.
Your brand will share a customer success story via a video interview with a Baking & Snack editor. From the challenge to development strategy and implementation, the customer (and your brand, if appropriate) will walk viewers through the process their teams navigated to achieve success. This benefit-driven narrative is designed to elevate your marketing message, raise brand awareness and ultimately generate leads. Your case study video will be sent via email to a list of 10,000 and promoted in the Baking & Snack Weekly Update newsletter one day.
Rate: $9,950/video
Baker Interview Videos offer a dynamic sponsorship opportunity for equipment and ingredient solutions providers. As a complement to Baking & Snack’s plant feature articles, your customer – a baker – will share their process story via a video interview with a Baking & Snack editor/industry expert. Sponsoring this engaging video content is sure to strengthen your brand’s reputation as a trusted partner within the baking community.
Rate: $5,700/video
- Promoted in a Baking & Snack newsletter for one week and will feature your brand logo along with a “Sponsored By” byline
- Hosted on a Bakingbusiness.com article page with your roadblock advertising, including a leaderboard ad and three medium rectangle ads
- Hosted on Baking & Snack’s YouTube channel
In conjunction with the Baking & Snack magazine monthly featured technical expert Q&A article, a member of the publication’s editorial team will conduct a short and dynamic video interview with your product expert. This engaging Tech Expert Video presents an opportunity to highlight your company’s expertise and enhance brand awareness to generate valuable leads.
Rate: $7,500/video
- Targeted email promotion to an audience of 7,500 followed by lead reporting
- Hosted within featured technical expert Q&A article on Bakingbusiness.com
- Hosted on Baking & Snack’s YouTube channel and on Bakingbusiness.com’s video page
- Half-page print advertisement in the featured technical expert Q&A article in Baking & Snack
Deliver your tailored message directly to your best prospects. Targeted emails are a great way to build brand awareness, introduce new products, and announce special offers. Reach a selection of our extensive audience of over 27,000* baking and snack industry professionals to drive traffic to your website and generate qualified leads.
Select your audience, develop a compelling message and schedule!
* Total includes domestic and international distribution. Title and industry category breakdowns available.
For rates, please contact your sales representative.
Stay engaged with Bakingbusiness.com visitors after they leave our site and navigate across the web. Audience extension through Google’s search and display networks amplifies your message to our qualified readers resulting in higher conversion and engagement rates.
Rate: $3,850 (50,000 impressions)
Rate: $5,700 (100,000 impressions)
Spotlight your company’s technology or service by showcasing how it addresses a current consumer trend in the marketplace or how it delivers solutions to baking companies’ challenges. Your team or our editors share the details behind success stories from your customers’ perspective, supplemented by input from your company’s subject matter expert, creating a credible, interactive digital magazine for informing your customers while enticing them with a call to action.
Build brand awareness, target hard-to-reach prospects, and generate high-value leads through an engaging custom webinar. Available in both live and on-demand formats, custom webinars provide a unique opportunity to reach industry leaders and decision-makers and provide solutions to their most difficult challenges. One of our knowledgeable editors will serve as the webinar’s moderator while your in-house experts deliver your company’s compelling content. Leveraging Baking & Snack’s reach to its exclusive subscriber database drives significant viewership and ensures that your messaging is heard by difference makers across the baking industry.
Provide value to your prospects by hosting one of your brand’s white papers on Bakingbusiness.com. Whether you share research, a product deep dive, or solutions for tough application challenges, giving your customers the vital information they need for success increases reach and builds brand loyalty.
- One full week of newsletter promotion
- A targeted email promotion to selected subscribers
- Visibility on Bakingbusiness.com’s homepage and white paper page
- Access to metrics and lead information across all channels
Let Bakingbusiness.com host your company video. Your video will be featured on the home page for one month, promoted in a Baking & Snack newsletter for one month and housed on the video page for one year. In addition, your video will be sent via email to a select list of industry professionals.
Rate: $4,725/video spotlight
For unique custom digital publishing projects, Baking & Snack delivers a wealth of marketing solutions with creativity, professionalism and credibility.