The tabletop devices have put fresh-baked cookies in thousands of spots, from hotels to airport lounges.
 

The brand strives for a lifelong engagement, selling in schools, hotels, airport lounges, hospitals and more.

Although the company and its brands are facing challenges, it is investing in bakeries making Otis Spunkmeyer products.

Aspire Bakeries, parent company of the cookie maker, is introducing new flavors and formats.

Otis Spunkmeyer is too by focusing on its sweet baked goods like cookies and muffins.

Will take over as senior director of strategy, marketing and innovation for N. America.

Elevated offerings likes brioche, cheese and Hawaiian are delivering strong sales growth for the category. 

These benefits can attract health-conscious shoppers and command a higher price point.

An ABA panel discussion provided best practices for effective storytelling.

Other new products tap varied trends.