IRI predicts e-commerce will make up at least a third of grocery sales by the end of 2023, posing a huge opportunity for cookie brands.

While inflation-fueled prices drove dollar sale growth over the past year, unit sales fell 3.8%, according to IRI. 

Innovative, nontraditional flavors and sustainability highlight industry growth.
 

The latest offerings are driving much-needed excitement in the category.
 

Low calorie, vegan and gluten-free claims are all growing.