Charcuterie boards have boosted sales over the past few years, and healthful crackers are gaining ground.

Although health and nutrition are important to consumers, they are still gravitating to comfort foods.

While chocolate and vanilla never go out of style, consumers are showing a willingness to try new things.

Cookie lovers are also looking for treats that provide added value like nutrition benefits and help with dietary requirements.

Personalized messaging, whether it’s to different economic groups or different generations, can also get consumers’ attention.

Center store dollar sales for cookies jumped 22.2% for the 52 weeks ended July 16.

The bakery channel has 6 of the Top 15 highest sales growth categories in fresh food in 2023.

Numerous pastry formats posted strong unit and dollar growth over the past year, and manufacturers are building on this demand with more occasions to enjoy. 

Circana data presented at SNAC International’s ELF conference outlines the challenges and opportunities for the industry.

New bar products seek to capture wide-ranging consumer preferences.