Rewards data validates strength of new product launch.

The low-carb, high protein bun is available in three flavors.

Par-baked products meet this desire as they are simple to make, last longer and give the feeling of homemade bread.

Premium buns and rolls provide opportunities for customization and new dining experiences.

New lineup includes keto friendly loaf.

New product features a sweet flavor profile.

Buns also will be ‘freshly toasted to a golden brown.’

But all food at home finishes lower, down 0.2%.

Company says re-imagined bun retains same flavor and texture.

Encourages customers to return product for full refund.