Consumers are eating upwards of $8 billion in snack, nutrition bars although sales have been a mixed bag.

Consumers like the classic flavors but also gravitate toward new and inventive products.

Getting the value proposition right is key to tapping into buyers and fulfilling their needs.

The values of respect, trust, teamwork, accountability, ownership and continuous improvement are company guideposts.

The American Bakers Association, American Society of Baking and Retail Bakers of America participate in event.

Speakers at IDDBA 2024 in Houston break down the various influences and preferences of the generations.

Campbell Genn will assist with key nutrition policy-related initiatives and other items at the American Bakers Association.
 

Bakers must consider what they are planning to use their packaging equipment for and if they will need to go up in speed.

Finding more sustainable solutions is also an ongoing challenge.

Newer technologies include sweetness enhancers and flavor maskers that can overcome off notes.