Volume sales are expected to increase between zero and 1%, according to Circana’s year-end predictions.
 

Bakeries big and small are angling for a share of the ever-evolving sweet goods category.

The full report, released quarterly, is member-exclusive while a free summary of the data is available to all.

Limited-time offering brings ‘grown-up’ name to Goldfish.

Consumers are looking for nutrition but also want novelty in their snacks as they seek a satisfying treat.

Bakers find paths to success amid soft sales.

Brands are innovating into new dayparts, demographic groups, use occasions, budgets and more.

Season 20 premieres Oct. 16.

Varieties like sourdough, Hawaiian and pretzel are attracting consumers.